One sheet TV advert

In case you haven’t seen it, this is the TV advert I’m talking about:

For me this ad for Plenty ranks as a contender for the worst TV ad of the year. It may not win because that irritating Go Compare campaign keeps forcing me to hit the mute button.

What really surprises me is the incredible number of people that laughed for ages and thought it was an hilarious advert. See the comments on page 1 of this Marketing Week article. Their opinion is so opposite to mine that my reaction was to think it was a bunch of people from SCA, Plenty or their agency posting. But that surely can’t be the case, can it?

Compare and contrast the opinions at Digital Spy, which feel a lot more believable.

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I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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