Marketing professionalism

Now here is a subject to debate: is marketing a profession? David Pearson, a previous managing director of mine, says on his blog:

Some argue that Marketing is the oldest Profession because the ladies who traditionally claim that status must have their charms Marketed. I am not sure I am comfortable with equating Marketing with pimping. Marketing is not a Profession in the strict sense of the word.

The December issue of Management Today magazine is suggesting that there is always expenditure and now this is the role of business. They go on to say that Marketing should lead us out of our recession.

In his blog David Pearson goes on to argue: Marketing does not meet the historical standards of a Profession; Marketing does not meet the academic definitions of a Profession; Professionalism can be over-rated and stifle imagination and flair; and good Marketing is characterised by operating to high standards as is found in Professionalism.

Perhaps I’m being unfair: a bunch of amateurs is to solve our problems then? Blimey, that’s a wonderful distortion of things. My future in tabloid journalism looks secure.

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning.I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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