NFC Smart Posters Case Study

Does all this stuff about NFC sound like a lot of hot air? Are you unsure whether NFC has a place in your marketing mix? Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked.

During late 2010, Zuma Fashions undertook a review of their customer engagement and retention schemes seeking to identify a way of utilising cutting-edge technology to extend their brand reach and adopt a market-leading position in the 18-30 clothing market.

Existing marketing channels relied on traditional printed advertisements, a monthly catalogue and an online store with a poorly managed Facebook page and corporate Twitter account. Does that ring any bells?

Read the full case study from this link: (link checked on 22 October 2020 and Online News Today was offline).

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I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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