NFC Smart Posters Case Study
Does all this stuff about NFC sound like a lot of hot air? Are you unsure whether NFC has a place in your marketing mix? Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked.
During late 2010, Zuma Fashions undertook a review of their customer engagement and retention schemes seeking to identify a way of utilising cutting-edge technology to extend their brand reach and adopt a market-leading position in the 18-30 clothing market.
Existing marketing channels relied on traditional printed advertisements, a monthly catalogue and an online store with a poorly managed Facebook page and corporate Twitter account. Does that ring any bells?
Read the full case study from this link: http://www.online-news-today.com/6537/how-near-field-communication-smart-posters-can-work-for-you (link checked on 22 October 2020 and Online News Today was offline).
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