NFC smart posters case study

So, is all this stuff about NFC sound like a lot of hot air. Are you unsure whether NFC has a place in your marketing mix. Well this case study, yes an article with some useful history and facts, actually shows the story of a simple NFC smart poster activity that worked.

During late 2010, Zuma Fashions undertook a review of their customer engagement and retention schemes seeking to identify a way of utilising cutting-edge technology to extend their brand reach and adopt a market-leading position with the 18-30 clothing market.

Existing marketing channels relied on traditional printed advertisements, a monthly catalogue and an online store with a poorly managed Facebook page and corporate Twitter account. Does that ring any bells?

Read the full case study from this link: How Near Field Communication Smart Posters can work for you – Online-News-Today.

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2 comments on “NFC smart posters case study
  1. Smart Poster says:

    Thanks for publishing the Smart Poster case study. another interesting article can be found on Proximity Permission Marketing on Online News. Hope you all enjoy the read.

  2. Smart Poster says:

    You will find another excellet article on marketing with smart posters
    http://www.nfcsmartposter.co.uk/smart-poster-viral-marketing
    check it out

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