Tesco to roll out WiFi in UK stores

This is a positive and bold move from Tesco: they are set to roll out free WiFi across its UK stores, allowing users to compare prices and access Clubcard online while they shop.

Shoppers will be able to compare prices and read product reviews on internet enabled devices, in a bid to drive competitive prices in-store.

Tesco is currently trialing the free WiFi in four UK stores. If successful, the service will roll out across all Tesco supermarkets.

via Tesco to roll out WiFi in UK stores – Marketing news – Marketing magazine.

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