When uncertainty is a sure thing
Points and prizes can make for successful product promotion
Admit it: at some point you’ve considered buying one of those scratch-off lottery cards at the local corner store. Someone has to win, right? Maybe you have even participated in a risk-based endeavor like last year’s MyCoke promotion. MyCoke offered points under bottle caps for cool prizes like cameras and trips. And as you handed over your cash for those soft drinks, you reasoned that you just might win. Perhaps on a whim you also bought some McDonald’s fries to get a chance at last year’s Monopoly-game promotion. After all, you rationalized, fries are not exactly a high-cost item.
The rest of this good article from Kellogg: When Uncertainty Is a Sure Thing – Points and prizes can make for successful product promotion.