Written word speaks volumes for the brand

78% of people interacting with a brand on Facebook are likely to do a further ’brand action’, such as visit a website and consider purchase.

34% of people who don’t interact with a brand on Facebook are likely to visit the brand website and consider purchase.

73% of those entering a brand competition on Facebook would visit the brand’s website.

86% of those watching videos on a brand’s Facebook page would then visit its website.

via Written word speaks volumes for the brand | Trends | Marketing Week.

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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