Written word speaks volumes for the brand
78% of people interacting with a brand on Facebook are likely to do a further ’brand action’, such as visit a website and consider purchase.
34% of people who don’t interact with a brand on Facebook are likely to visit the brand website and consider purchase.
73% of those entering a brand competition on Facebook would visit the brand’s website.
86% of those watching videos on a brand’s Facebook page would then visit its website.