BlackBerry’s market positioning in the UK
Gerry Kelliher, a director with RIM, is committed to adding NFC to every new BlackBerry handset in order to cement its position as the frontrunner for NFC technology in the UK.
“If customers are interested in NFC in the UK they need to be looking at BlackBerry,” he said. “We’re looking to put NFC in as many devices as possible.”
Well I don’t expect many people will give up their iPhone to for BlackBerry NFC. And Samsung is the biggest producer of smartphones now. What chance for BlackBerry if this is their market positioning?