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Ah, the power of Twitter

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Boris Johnson’s endorsement of McDonald’s Olympic credentials has proved to be a kiss of death, cementing the fast food giant at the bottom of a brand reputation tracker monitoring Twitter sentiment toward the 25 official sponsors of the London Games.

via Olympic brand McDonald’s suffers Twitter humiliation | Media | guardian.co.uk.

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I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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