The GAAFers

The GAAFers


Back in 2003 the acronym BRIC was used by Goldman Sachs when talking about the economies of Brazil, Russia, India and China combined. The report speculated that by 2050 these four economies would be wealthier than most of the current major economic powers.

In 2010, the Business Insider used the acronym MAVINS for the six surging countries Mexico, Australia, Vietnam, Indonesia, Nigeria and South Africa. It was suggested that these combined economies could equal 60% of America’s current economy by as early as 2020, and over 200% by 2050, and then continue growing thereafter.

Also in 2010 the PIIGS acronym was used to refer to the five Eurozone nations, which were considered the most vulnerable to financial crisis: Portugal, Ireland, Italy, Greece and Spain.


Let me start a new one: GAAF. This is an acronym for Google, Apple, Amazon and Facebook, the GAAFers. These companies have an influence level above many countries and economies and are more significant than many of the states in the US. What the GAAFers do makes a real difference.

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning. I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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