Help me translate this gobbledygook

Ages ago someone asked me if I knew what this meant:


football in the new era… Fans drive loyalty and loyalty is rewarded on the pitch. Success drives growth and growth drives ambition . Unfortunately Fans are customers and most of us in marketing understands these values as modern day football has evolved with commercial partners looking to subconsciously connect with loyal fans or the ‘brand’.


It was a post online. I have to say that it’s double Dutch to me. Do you want to have a stab at unravelling the message? Yes? Just click on comments.

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning.I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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