“When should we tell people about our event?” Oddly, that’s a question I’ve heard three times in the last week.
There’s no absolute right answer. Events, audiences and organisations will all vary. That said, telling a membership group about an event 14 days beforehand is probably too late. People are busy, they have family, social and business events all vying for diary space; often it’s the first in the diary that wins.
That means that 6 weeks, as a rule of thumb, should be the latest you send out the first notice of your event.
Here is a general timetable that you might want to work to.