Event timeline

Event timeline

“When should we tell people about our event?” Oddly, that’s a question I’ve heard three times in the last week.

There’s no absolute right answer. Events, audiences and organisations will all vary. That said, telling a membership group about an event 14 days beforehand is probably too late. People are busy, they have family, social and business events all vying for diary space; often it’s the first in the diary that wins.

That means that 6 weeks, as a rule of thumb, should be the latest you send out the first notice of your event.

Here is a general timetable that you might want to work to.

I am a partner at Succession Plus. We are specialists in providing proactive, focused and strategic advice for SME owners to help them manage strategic Business Succession and Exit Planning.I am enjoying a career that has embraced product and service businesses at all stages of their journey. I have worked in technology, telecoms, consumer electronics, payments, media, and publishing.

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