Author: Kevin Harrington

Tactical advertising with style and humour

The CEO of Mercedes has just retired. BMW hired an actor who looked like him and made this advert. This is a really good piece of opportunistic marketing by BMW.

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Wisdom developed for the corporate world

Owl

The Dakota Indians of North America passed on this piece of wisdom from generation by word of mouth: “If you are riding a dead horse the best thing to do is dismount”. However, in the corporate world today, because of

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The flaw with Net Promoter Score

Everyone is entitled to my opinion.

I’ve long been a doubter over Net Promoter Score (NPS); it has always seemed a bit blunt and fails to pick out the issues for me. Confirmation bias is a thing I am wary of, but this article sets out

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1970s live music

Some images are iconic and full of memories. For live music in the 1970s, these brands are truly memorable: Shure SM58 microphone Vox amplifier Fender Stratocaster Marshall head amplifier Marshall 4 x 12″ speaker cabinet Marshall PA speakers Ford Transit

Roller banners and marketing

Chat services on websites are great. And they can be fun. I was buying a couple of those pop-up/roller banners earlier today. The more I wanted to buy the more the individual price went up. Anyway, we got the order

My new favourite coffee company

Change Please

Watch out Starbucks, watch out Costa…Change Please is making award winning coffee and helping the homeless in a great way. And, the public is starting to take note. We had the Change Please founder, Cemal Ezel, speaking at the launch

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I love meetings

No, I do. I love meetings that are well planned and productive. But, just occasionally I do get distracted in meetings. Earlier this week I was distracted by words and phrases being used. What do you think of these? This