Author: Kevin Harrington

The Rules of a ‘Kingsman’ Gentleman

The Rules of a ‘Kingsman’ Gentleman. My homework: increase my score from 65% Rule 1A gentleman never tells about his conquests, private matters or dealing. His business is nobody else’s. Rule 2A gentleman does not clash in public with his

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Event timeline

“When should we tell people about our event?” Oddly, that’s a question I’ve heard three times in the last week. There’s no absolute right answer. Events, audiences and organisations will all vary. That said, telling a membership group about an

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Tactical advertising with style and humour

The CEO of Mercedes has just retired. BMW hired an actor who looked like him and made this advert. This is a really good piece of opportunistic marketing by BMW.

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Wisdom developed for the corporate world


The Dakota Indians of North America passed on this piece of wisdom from generation by word of mouth: “If you are riding a dead horse the best thing to do is dismount”. However, in the corporate world today, because of

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The flaw with Net Promoter Score

Everyone is entitled to my opinion.

I’ve long been a doubter over Net Promoter Score (NPS); it has always seemed a bit blunt and fails to pick out the issues for me. Confirmation bias is a thing I am wary of, but this article sets out

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1970s live music

Some images are iconic and full of memories. For live music in the 1970s, these brands are truly memorable: Shure SM58 microphone Vox amplifier Fender Stratocaster Marshall head amplifier Marshall 4 x 12″ speaker cabinet Marshall PA speakers Ford Transit

Roller banners and marketing

Chat services on websites are great. And they can be fun. I was buying a couple of those pop-up/roller banners earlier today. The more I wanted to buy the more the individual price went up. Anyway, we got the order