It’s no longer just a band wagon to jump on – it is a genuine issue: sustainability and how the marketing community informs and drives the agenda.

The Chartered Institiute of Marketing have been taking a lead on this but there is still a long way to go.
Innovative packaging is going to help. I was especially impressed with the biodegradable milk bottle from Green Bottle that I saw on Springwise.
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This is a very clever piece of software. It’ll be interesting to see where MyHeritage take their business.

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Intellect – An Introduction to Marketing

It’s always good to see marketing training and knowledge being spread throughout organisations. This initiative sees a solid marketing programme being delivered to IT and Technology professionals.

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