Branding boo boo from Betfair

Cheltenham Festival, one of the fun sporting events of the year. Hundreds of millions of pounds of bets are laid. This event attracts the biggest and best companies from the betting world; they are all seeking to acquire customers…and they …

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Breast cancer charities warned that pink is counterproductive

Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women. A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims …

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