Tag: branding

Branding boo boo from BetFair

Cheltenham Festival, one of the fun sporting events of the year. Hundreds of millions of pounds of bets are laid. This event attracts the biggest and best companies from the betting world; they are all seeking to acquire customers…and they

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Written word speaks volumes for the brand

78% of people interacting with a brand on Facebook are likely to do a further ’brand action’, such as visit a website and consider purchase. 34% of people who don’t interact with a brand on Facebook are likely to visit

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Breast cancer charities warned that pink is counterproductive

Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women. A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims

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Norwich Union becomes a bus company

Norwich Union have announced that they are abandoning their brand name after over two hundred years. Norwich Union was founded in 1797 in Norwich, when 36-year-old merchant and banker Thomas Bignold formed the “Norwich Union Society for the Insurance of

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Modifying corporate logos

Should people play around with corporate logos? I think Google has added to their brand image by creating seasonal treatments for its logo. St Patrick’s Day and Christmas themes spring to mind. The modifications have given their business more of

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