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Home › Posts tagged Erasmus University

Tag: Erasmus University

Breast cancer charities warned that pink is counterproductive

By Kevin Harrington Posted on 28 July 2011 Posted in Marketing No Comments Tagged with advertising, branding, breast cancer, charities, communications, donations, Erasmus University, INSEAD, London Business School, Marketing Week, Rotterdam School of Management, women

Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women. A report by London Business School, Rotterdam School of Management, Erasmus University and international business school INSEAD claims …

Breast cancer charities warned that pink is counterproductive Read more »

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