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Home › Posts tagged impressions

Tag: impressions

CPC advertising let down by service

By Kevin Harrington Posted on 23 February 2010 Posted in Consumer marketing, Marketing 3 Comments Tagged with advertising, CPC, CPC Farnell, customer service, impressions, ROI, Screwfix

I texted the number at the end of the TV advert for a catalogue. I got an immediate text back thanking me for my interest and saying they would contact me soon for address details. Five days later and I’ve …

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Spelling and Brand Image

By Kevin Harrington Posted on 11 January 2010 Posted in Marketing 2 Comments Tagged with brand image, impressions, Manns Travel, spelling
Spelling and Brand Image

Driving up Whitehall today I spotted a Manns Travel coach with a sign in the front window saying, “Girls Grammer”. Do you think the girls get on the coach every day and ignore the spelling mistake? Do you think they …

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Ryanair and naff polo shirts

By Kevin Harrington Posted on 11 August 2009 Posted in Marketing No Comments Tagged with exhibitions, impressions, Michael O'Leary, polo shirts, Ryanair

We’ve been discussing in the office what people should wear at exhibitions when representing our company. One school of thought was polo shirts. Being against this idea I was pleased to notice Michael O’ Leary, chief executive of the the …

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Get the right screwdriver

By Kevin Harrington Posted on 10 August 2009 Posted in Marketing, UK retail marketing No Comments Tagged with B&Q, consumer, impressions, industry, shopping, training

Tools of the trade and how to use them is the basis of the commercial training industry. And as ever, the examples of the need (things going wrong) are always good fun. The gist of this was that, in a …

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Hospital fashions

By Kevin Harrington Posted on 30 December 2008 Posted in Marketing No Comments Tagged with fashion, impressions, Reading, Royal Berkshire Hospital, strap line

This is a sign I saw at the Royal Berkshire Hospital: Today, ladies fashions, off the rails. I bet that gets people queuing up with expectation. How many people want fashion items that are “off the rails”? And the mixed message …

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Cauliflower shock story

By Kevin Harrington Posted on 6 April 2008 Posted in Marketing 1 Comment Tagged with advertising, ASDA, impressions, shopping, Tesco, viral, word of mouth

Well, it was a shock to Jo, one of my daughters. In one of her rare encounters with the kitchen she was dismayed at how small the head of the cauliflower was in comparison to the leaves surrounding it. She …

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Hospital waste and bugs

By Kevin Harrington Posted on 28 February 2008 Posted in Marketing No Comments Tagged with bins, bugs, image, impressions, Reading, Royal Berkshire Hospital

I think our local hospital, The Royal Berkshire Hospital in Reading, is excellent. That said, at a time when we are all concerned about bugs being transmitted through wards I think they could manage the message a little better. This …

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Presentations & Public Speaking

  • What I speak about
  • Events I’ve spoken at
  • The Four-Minute (Business) Mile
  • 3 Ways to Kill a Good Idea
  • Motivation is Child’s Play
  • How and Why to Increase Prices
  • Compere & MC
  • And a bunch of testimonials

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