↓ Skip to Main Content
Kevin Harrington
  • Home
  • Business
    • Marketing & sales
    • Brands managed and promoted
    • Marketing and business education
  • Presentations & public speaking
    • How and Why to Increase Prices
    • 3 Ways to Kill a Good Idea
    • Motivation is Child’s Play
    • The Four-Minute Business Mile
    • Compere & MC
    • Events I’ve spoken at
    • And a bunch of testimonials
  • Leisure
    • Music
      • My music interests
      • Artists
      • Rubberband Promotions
      • Videos
    • Reading
  • About
    • FAQs
    • Biography
    • Photos
    • Privacy policy
    • Copyright
  • Contact
Home › Posts tagged impressions
Tag: impressions

CPC advertising let down by service

Posted on 23 February 2010 by Kevin Harrington Posted in Consumer marketing, Marketing — 3 Comments ↓

I texted the number at the end of the TV advert for a catalogue. I got an immediate text back thanking me for my interest and saying they would contact me soon for address details. Five days later and I’ve…

Read more ›

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • More
  • Click to print (Opens in new window)
  • Click to share on Reddit (Opens in new window)
Tagged with: advertising, CPC, CPC Farnell, customer service, impressions, ROI, Screwfix

Spelling and brand image

Posted on 11 January 2010 by Kevin Harrington Posted in Marketing — 2 Comments ↓

Driving up Whitehall today I spotted a Manns Travel coach with a sign in the front window, “Girls Grammer”. Do you think the girls get on the coach every day and ignore the spelling mistake? Do you think they know…

Read more ›

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • More
  • Click to print (Opens in new window)
  • Click to share on Reddit (Opens in new window)
Tagged with: brand image, impressions, Manns Travel, spelling

Ryanair and naff polo shirts

Posted on 11 August 2009 by Kevin Harrington Posted in Marketing — No Comments ↓

We’ve been discussing in the office what people should wear at exhibitions when representing our company. One school of thought was polo shirts. Being against this idea I was pleased to notice Michael O’ Leary, chief executive of the the…

Read more ›

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • More
  • Click to print (Opens in new window)
  • Click to share on Reddit (Opens in new window)
Tagged with: exhibitions, impressions, Michael O'Leary, polo shirts, Ryanair

Get the right screwdriver

Posted on 10 August 2009 by Kevin Harrington Posted in Marketing, UK retail marketing — No Comments ↓

Tools of the trade and how to use them is the basis of the commercial training industry. And as ever, the examples of the need (things going wrong) are always good fun. The gist of this was that, in a…

Read more ›

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • More
  • Click to print (Opens in new window)
  • Click to share on Reddit (Opens in new window)
Tagged with: B&Q, consumer, impressions, industry, shopping, training

Hospital fashions

Posted on 30 December 2008 by Kevin Harrington Posted in Marketing — No Comments ↓

This is a sign I saw at the Royal Berkshire Hospital: Today, ladies fashions, off the rails. I bet that gets people queuing up with expectation. How many people want fashion items that are “off the rails”? And the mixed message…

Read more ›

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • More
  • Click to print (Opens in new window)
  • Click to share on Reddit (Opens in new window)
Tagged with: fashion, impressions, Reading, Royal Berkshire Hospital, strap line

Cauliflower shock story

Posted on 6 April 2008 by Kevin Harrington Posted in Marketing — 1 Comment ↓

Well, it was a shock to Jo, one of my daughters. In one of her rare encounters with the kitchen she was dismayed at how small the head of the cauliflower was in comparison to the leaves surrounding it. She…

Read more ›

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • More
  • Click to print (Opens in new window)
  • Click to share on Reddit (Opens in new window)
Tagged with: advertising, ASDA, impressions, shopping, Tesco, viral, word of mouth

Hospital waste and bugs

Posted on 28 February 2008 by Kevin Harrington Posted in Marketing — No Comments ↓

I  think our local hospital, The Royal Berkshire Hospital in Reading, is excellent. That said, at a time when we are all concerned about bugs being transmitted through wards I think they could manage the message a little better. This…

Read more ›

Share this:

  • Click to email this to a friend (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • More
  • Click to print (Opens in new window)
  • Click to share on Reddit (Opens in new window)
Tagged with: bins, bugs, image, impressions, Reading, Royal Berkshire Hospital
‹ Older posts

Search

Mailing list





Twitter feed

My Tweets

Tag cloud

advertising Appitized Apple B2B BBC BBC News blog brand branding business cash Christmas communication consumers direct marketing email Facebook Google impressions London Marketing Marketing Week McDonald's media mobile mobile payments NFC O2 payments PayPal prepaid price pricing Reading retail sales shopping Social media Sodexo strategy Tesco Twitter UK vouchers word of mouth
    Copyright 2019 Kevin Harrington
    ↑
    Responsive Theme powered by WordPress
    LinkedIn LinkedIn Twitter Twitter
    grab this
    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.