Tag: Kellogg School of Management

Mohan Sawhney was one of my lecturers when I was at Kellogg School of Management. He spoke great sense then and hasn’t stopped since. In one of his recent blog posts about social media and how authentic our profiles are he …

FaceBrushing my Life Read More »

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While you fight your way around the town centre shops this Christmas, van drivers and couriers are beating a trail to our front door delivering the spoils of an earnest online shopping campaign executed by my wife. I had thought …

The secrets of ‘showrooming’: price is not the only reason people shop online Read More »

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Negotiations and auctions are both structured economic exchanges, but the strategies used in the two are radically different. Indeed, the two are entirely different games with different sets of rules and psychological variables. Should you wait for your negotiating opponent …

The right strategy for negotiations or online auctions Read More »

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The downside of deliberating Consider the following experiment: Two groups of college students are instructed to taste identical jellybeans and rate the flavors. Participants in one group are told to record their initial reactions. Those in the second group are …

Why you may not want to think it over Read More »

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The title “product manager” is the most commonly held marketing position. Product managers are essential to a company’s efforts, yet the position is fraught with frustration. Often, product managers are disappointed to discover that tactical coordination requires so many of …

How to prosper as a product manager Read More »

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If you think that frequent flier programs and other tactics that reward customers for their loyalty to a particular company ensure good deals for consumers, think again. According to Yuk-fai Fong (Assistant Professor of Management and Strategy at the Kellogg …

Loyalty programs dissuade firms from pricing products competitively Read More »

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