I lost in the vote for a public debate last week. It was a great fun event though and the experience reminded me how rare the opportunities for a good, robust, debate come up. The next day I realised there …

Debate lost, lesson learnt Read more »

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The current hot stories about B2B marketing and sales emanating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propagated by people with a …

Does social media cut it for B2B sales & marketing? Read more »

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Are you focused on flogging stuff or building relationships? The difference is substantial but often misunderstood.  Doug Levy has written an interesting article titled 5 principles of breakthrough success in the “Relationship Era”. Levy talks about the history and evolution …

Relationships and treating customers as partners Read more »

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