Name: B2B Sales Conversion Rates: Modern vs Myth
Uploaded: 2026-01-08T07:11:00+00:00
Channel: Kevin Harrington
Description: The 100:10:1 sales rule is outdated. Modern B2B conversion rates are 2-15% depending on strategy. Learn realistic benchmarks for SME success in 2025.

8 January 2026

B2B Sales Conversion Rates: Modern vs Myth

B2B marketing, sales

The 100:10:1 sales rule is outdated. Modern B2B conversion rates are 2-15% depending on strategy. Learn realistic benchmarks for SME success in 2025.

Written by

Kevin Harrington

Tag: sales pipeline optimisation

B2B Sales Conversion Rates: Modern vs Myth