Tag: campaign strategy
Dunning-Kruger Effect: When Confidence Kills B2B Campaigns
Understand how the Dunning-Kruger effect undermines B2B marketing success and learn practical strategies to spot overconfidence in your team.
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Trump vs Harris: A Marketing Masterclass in Political Persuasion
I’ve always been fascinated by the parallels between political campaigns and commercial marketing strategies. The 2024 US presidential election, featuring Donald Trump and Kamala Harris, has been a particularly intriguing case study in political marketing. In this post, I’ll analyse their marketing approaches, drawing insights that both politicians and businesses can learn from. Consistency of…
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