Category: Marketing

There are 4 main reasons commonly attributed to this: Lack of preparation Poor financial reports Owner reliance Unrealistic price expectations I guess there’s no great surprise there? Being part of the 80% is not compulsory, there are things you can …

80% of all businesses that are put up for sale never get sold Read More »

It’s funny how you get introduced to people sometimes. Richard Martin and I met in the street, we were introduced by a mutual friend. It turns out that Richard is a bit of a wizard when it comes to web …

Web design in Reading Read More »

There is no point in asking for feedback if you don’t do it consistently. I use 1&1 for hosting and domains. Every time I ask for help/support I receive an email asking for feedback. But, last week I had a …

There is no point asking for feedback… Read More »

“When should we tell people about our event?” Oddly, that’s a question I’ve heard three times in the last week. There’s no absolute right answer. Events, audiences and organisations will all vary. That said, telling a membership group about an …

Event timeline Read More »

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The CEO of Mercedes has just retired. BMW hired an actor who looked like him and made this advert. This is a really good piece of opportunistic marketing by BMW.

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I’ve long been a doubter over Net Promoter Score (NPS); it has always seemed a bit blunt and fails to pick out the issues for me. Confirmation bias is a thing I am wary of, but this article sets out …

The flaw with Net Promoter Score Read More »

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Chat services on websites are great. And they can be fun. I was buying a couple of those pop-up/roller banners earlier today. The more I wanted to buy the more the individual price went up. Anyway, we got the order …

Roller banners and marketing Read More »