Category: Marketing

Event timeline

“When should we tell people about our event?” Oddly, that’s a question I’ve heard three times in the last week. There’s no absolute right answer. Events, audiences and organisations will all vary. That said, telling a membership group about an

Tagged with: , , , ,

Tactical advertising with style and humour

The CEO of Mercedes has just retired. BMW hired an actor who looked like him and made this advert. This is a really good piece of opportunistic marketing by BMW.

Tagged with: , , ,

The flaw with Net Promoter Score

Everyone is entitled to my opinion.

I’ve long been a doubter over Net Promoter Score (NPS); it has always seemed a bit blunt and fails to pick out the issues for me. Confirmation bias is a thing I am wary of, but this article sets out

Tagged with: , ,

Roller banners and marketing

Chat services on websites are great. And they can be fun. I was buying a couple of those pop-up/roller banners earlier today. The more I wanted to buy the more the individual price went up. Anyway, we got the order

My new favourite coffee company

Change Please

Watch out Starbucks, watch out Costa…Change Please is making award winning coffee and helping the homeless in a great way. And, the public is starting to take note. We had the Change Please founder, Cemal Ezel, speaking at the launch

Tagged with: , , , , , ,

I love meetings

No, I do. I love meetings that are well planned and productive. But, just occasionally I do get distracted in meetings. Earlier this week I was distracted by words and phrases being used. What do you think of these? This

Your view on event management

I will soon be talking to some students about events and event management. If you have a moment, please could you help me? #events #eventmanagement #conferences #sportingevents #musicpromotion #eventscareer What I would like is brief comments from you about the good