Category: technology
Voice Search Optimisation: B2B’s Hidden Opportunity
Discover how B2B companies can leverage voice search optimisation to capture 27% of voice-driven Google queries and gain competitive advantage.
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The AI Loyalty Conundrum: Navigating Consumer Trust in the Age of DeepSeek, ChatGPT, Claude, and Perplexity
I am fascinated by the rapid advancements in artificial intelligence. The emergence of AI chatbots and assistants like DeepSeek, ChatGPT, Claude, and Perplexity has revolutionised how we interact with technology. However, with this innovation comes a new set of challenges, particularly regarding consumer loyalty. In this article, I’ll explore the complex landscape of AI and…
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Y2K: Fear Marketing or Real Concern?
Introduction As the clock ticked down to 1 January 2000, a wave of anxiety swept across the globe. The fear that computer systems would fail due to the so-called Y2K bug was palpable. But was this fear a product of savvy marketing, or was there a legitimate cause for concern? Let’s explore the origins, the…
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Guide to AI Marketing Platforms: Empowering Marketers in 2025
As we enter 2025, the marketing landscape continues evolving at breakneck speed. Artificial Intelligence (AI) has become an indispensable tool for marketers, revolutionising how we approach campaigns, analyse data, and engage with our audiences. In this post, I’ll share my insights on the top AI marketing platforms available today, comparing their features and helping you…
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Spotify Wrapped for 2024
Here are the headlines of my Spotify listening for the year. Listening Overview Peak Listening Top Artists and Songs Top Artists Top Songs 1. Steely Dan 1. “Rikki Don’t Lose That Number” – Steely Dan 2. Eagles 2. “What a Fool Believes” – The Doobie Brothers 3. Carole King 3. “Easy” – Commodores 4. Elvis…
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Microsoft’s iPhone Funeral: A Marketing Misfire of Epic Proportions
The Bizarre Parade That Backfired Picture this: It’s 10 September 2010, and Microsoft employees are parading through the company’s Redmond campus with hearses, oversized iPhone and BlackBerry coffins, and an assortment of Halloween-esque costumes. No, this isn’t a fever dream or a scene from a quirky tech-themed horror film. It’s Microsoft’s actual celebration of Windows…
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