Category: technology
Microsoft’s iPhone Funeral: A Marketing Misfire of Epic Proportions
The Bizarre Parade That Backfired Picture this: It’s 10 September 2010, and Microsoft employees are parading through the company’s Redmond campus with hearses, oversized iPhone and BlackBerry coffins, and an assortment of Halloween-esque costumes. No, this isn’t a fever dream or a scene from a quirky tech-themed horror film. It’s Microsoft’s actual celebration of Windows…
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The High Cost of Non-Mobile-Friendly Websites in B2B
I’ve seen firsthand how crucial it is to stay ahead of the curve when it comes to technology. One area that’s become increasingly important is having a mobile-friendly website. But just how much business are companies losing in the B2B sector when they don’t prioritise mobile optimisation? Let’s explore this topic and uncover some eye-opening…
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AI Revolution in Digital Marketing: 2024 Trends and Strategies
The digital marketing landscape is undergoing a profound transformation, driven by the relentless advancement of artificial intelligence (AI). It’s a brave new world out there, and as marketers, we’re at the forefront of this exciting revolution. In this post, I’ll guide you through the intricate maze of AI-powered marketing strategies reshaping our industry. The Current…
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Apple’s ‘Localized English’: A Peculiar Approach to Language
Apple’s recent announcement about the rollout of Apple Intelligence features has sparked an intriguing conversation about language and localisation. As a Brit, I find their approach to English rather amusing, if not slightly perplexing. The Apple Intelligence Rollout Apple has unveiled its plans for the release of Apple Intelligence features, and it’s quite the linguistic…
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Crafting a Professional B2B Website: A Comprehensive Guide for SMEs
Creating a website for a professional services B2B business is a significant undertaking that requires careful planning and budgeting. As an SME marketer, understanding the costs involved, both upfront and ongoing, is crucial to ensure that your website serves as an effective tool for lead generation and brand building. In this post, I’ll walk you…
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The Global ERP Landscape: SAP’s Journey to the Top
As a business consultant with years of experience in enterprise software, I’ve had the opportunity to witness the evolution of ERP systems and their providers. In this post, I’ll explore the biggest ERP system providers globally, with a particular focus on SAP – its history, offerings, and marketing strategies. I’ll also examine what sets these…
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