Kevin Harrington

Tag: cars

  • Let’s not have the car get in the way of a good advert

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    Kevin Harrington

  • Consumers, cars and common sense

    The role of gas prices in American automobile purchases When consumers visit their friendly automobile dealer, they encounter a wide variety of options: sedans, SUVs, minis, convertibles, pickups, hybrids, luxury vehicles, and others, as well as the alternatives of new or used vehicles. They also face a choice among gas guzzlers that will incur high…

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    Kevin Harrington

  • Skoda Marketing Turnaround

    Here is an interesting point: back in the 80s who would have thought that Skoda would rock in at No3 (tied with Jaguar) in a survey of cars, just behind Lexus and Honda. In fairness, this is as much a manufacturing turnaround as a marketing one, but it is the marketing that interests me at…

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    Kevin Harrington
    Skoda car badge

  • Prepaid gets people out of cars and onto buses

    Prepaid and smart cards are contributing to the migration of passengers from the comfort of their cars and onto public transport buses. Well that appears to be the assertion. The Go-Ahead Group has reported a 7.2 per cent rise in passengers using its deregulated bus services in the first quarter of 2011, hinting that motorists are saying…

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    Kevin Harrington

  • Why your next car will have an IP address

    One trend that has become very clear at this year’s CES is that the Internet is slowly making its way into our cars. Of course, you can already browse the Net and play music from Pandora through your smartphone, but the next generation of cars – and especially electric cars – are making the Internet…

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    Kevin Harrington