Tag: Chartered Institute of Marketing

  • How UK Marketing Bodies Define Marketing Differently

    Discover how CIM, DMA, IDM and MRS define marketing differently and what these distinctions reveal about modern marketing practice in the UK.

    How UK Marketing Bodies Define Marketing Differently
  • Professional Marketing Bodies in the UK

    In the United Kingdom, there are several professional bodies that cater to marketers and provide resources, training, and networking opportunities.

    Professional-Marketing-Bodies-in-the-UK
  • On the job or via academia – which is the best way to learn about marketing?

    Marketing is a crucial aspect of any business that aims to attract, retain and satisfy its customers. It involves creating awareness about a product or service, identifying customer needs and preferences, developing strategies to meet those needs and ultimately increasing sales. Marketing professionals play a vital role in the success of an organisation by helping…

    Kevin Harrington - Motivation is Child's Play
  • Things that are making me smile today

    From the Chartered Institute of Marketing (CIM) events guide: Shape the Agenda – Marketing and the Olympics – THIS EVENT HAS BEEN CANCELLED I want to know if this is the seminar or the Olympics! And from the same source: Innovation in times of uncertainty – THIS EVENT HAS BEEN CANCELLED and: Celebration evening –…

  • Lecturing About Brands

    I just got an email from The Chartered Institute of Marketing about an event titled “Brand Creative”. It made me think I must get back into doing more of these types of events; they appear to be lucrative and it helps keep you on your toes. People often think me a little bonkers the way…

    Kevin Harrington - School of Business, Liverpool