Tag: CIM report
Marketing’s Value Crisis: Why Marketers Feel Undervalued
In 2023, the Chartered Institute of Marketing (CIM) released a rather sobering statistic: 54% of marketers believed their function was poorly understood within their organisations, while 40% struggled to explain marketing’s role to colleagues[1]. Even more concerning, 10% felt their colleagues had absolutely no understanding of marketing’s value to the business at all[1]. As someone…
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