Kevin Harrington

Tag: customer journey mapping

  • Why B2B Customer Experience Strategy Matters for SMEs

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    Discover how UK SMEs can compete on customer experience. Learn actionable B2B CX strategies to reduce churn, increase loyalty and drive sustainable growth.

    Written by

    Kevin Harrington
    Why B2B Customer Experience Strategy Matters for SMEs

  • The Evolution of Above and Below the Line Marketing

    How Digital Transformation Has Rewritten the Rules You know, I’ve been thinking about how much the marketing landscape has changed since I started my career back in the 1980s. Back then, things were refreshingly straightforward. You had your television adverts, your radio spots, your newspaper ads, and your billboards reaching the masses. Then you had…

    Written by

    Kevin Harrington
    Above and Below the Line Marketing