Tag: digital advertising
Advertising Frequency: Krugman’s Three Exposure Theory
Herbert Krugman’s advertising frequency theory says three ad exposures is enough. But is that still true? Here is what the research says for your business.
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Trump vs Harris: A Marketing Masterclass in Political Persuasion
I’ve always been fascinated by the parallels between political campaigns and commercial marketing strategies. The 2024 US presidential election, featuring Donald Trump and Kamala Harris, has been a particularly intriguing case study in political marketing. In this post, I’ll analyse their marketing approaches, drawing insights that both politicians and businesses can learn from. Consistency of…
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Navigating the Marketing Landscape: UK vs. USA
It’s fascinating to explore how different regions tackle the challenges and opportunities that arise. Today, let’s take a closer look at the marketing profession in the United Kingdom and the United States. While these two countries share a language and a rich history, their marketing landscapes present unique challenges and opportunities that are worth exploring.…
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