Tag: digital technology
The Shifting Paradigm in Marketing: Emphasis on Trackable ROI and the Challenge of Traditional Brand Building
The landscape of marketing has been undergoing a profound transformation, driven predominantly by advancements in digital technology and the increasing emphasis on quantifiable outcomes. This shift has moved budget allocations significantly towards measurable marketing activities such as Google AdWords, at the expense of traditional brand-building endeavours. While this evolution reflects the growing demands for transparency…
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Business Gets Mobile: An Introduction to Mobile for Businesses in 2014
I am excited to announce the first Results Through Digital event which will be held at our new facility in Warrington. Our companies, EMS Internet and Appitized, help drive businesses to success through the commercial application of digital technology, and today mobile is at the forefront of this strategy. What will be happening in 2014? ‘Business Gets…
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