Tag: economic uncertainty
Maintaining B2B Marketing Momentum: Why UK Professional Services Should Hold Steady Despite US Tariff Turbulence
The announcement on 2 April 2025 that sent shockwaves through global markets wasn’t entirely unexpected, but its scope and immediacy have created a perfect storm of uncertainty for UK businesses. As President Trump declared his sweeping global tariff regime – what he dramatically termed “Liberation Day” – boardrooms across Britain began the now-familiar drill of…
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UK Budget 2024: What It Means for Marketers and Agencies
I’ve been closely following the developments leading up to the UK Budget 2024. The economic landscape has been challenging, with businesses navigating uncertainties and tightening their belts. However, the recent IPA Bellwether Report has shed some light on the current state of marketing budgets in the UK, and it’s crucial to understand how the Budget…
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