Tag: follow the money

  • How to Quickly Understand a Business

    Here’s my advice on how to quickly understand a business or industry. Forget Business Model Canvases and all that malarky, just consider two things: follow the money and the customer journey. Sniffing out the realities of business requires a dogged approach. How “Follow the Money” Helps You Understand a Business and Its Dynamics Quickly “Follow the…

    How to Quickly Understand a Business