Tag: football sponsorship
Should a British bank back a dubious football league?
Is it wise for a British bank to sponsor a football league with dubious decisions? Explore the brand risk, ridicule and how to manage the narrative.
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The Real Value of Small Club Sports Sponsorship: Moving Beyond Banners and Deficit Thinking
Small sports clubs across the UK find themselves in a familiar cycle with sponsorship: tatty banners around the pitch, £300 deals with local businesses, and a continuous scramble for financial support. But is this approach actually working? After years of observing this pattern, I’ve noticed a fundamental misunderstanding about the true nature of sponsorship that’s…
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