Tag: market research
B2B Marketing Should Lead Product Development (Not Sales)
Why B2B marketing should lead product development instead of sales. Research-backed strategies for SMEs to unlock 5% profit growth through restructuring.
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How UK SMEs Should Do Market Research in 2025
For SME marketers who want everyday, effective results from market research – without jargon, guesswork or wasted expense.
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Global Marketing Spend: Country Comparisons and GDP Percentage
I’ve compiled a list of countries with their word for marketing, their marketing spend, and that spend as a percentage of GDP. Due to limitations in available data, I have focussed on some of the major economies and provided estimates where precise figures aren’t available. Please note that marketing spend data can vary depending on…
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The Art and Science of Captivating Audiences
Let’s explore the fascinating world of marketing. Marketing is a blend of creativity, strategy, and data analysis, all working together to influence consumer behaviour and promote products or services. There’s a long-standing debate in the marketing community about whether marketing is more of an art or a science. Some argue that it’s an artistic endeavour,…
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Building a Strong Foundation: Marketing Strategy in SMEs
In the realm of small and medium-sized enterprises (SMEs), the implementation of a robust marketing strategy is not just beneficial; it’s essential. For a business with £10 million in revenue and a workforce of 100, the marketing strategy must be both comprehensive and agile, capable of adapting to the ever-evolving market landscape. Understanding the Business…
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Writing a Marketing Brief – the Essentials
Writing a marketing brief for an agency is a critical step in ensuring your marketing campaign’s success. This post will guide you through the process of considering, collating, writing, and delivering a marketing brief in a structured and effective manner. 1. Understanding the Purpose of a Marketing Brief Before diving into the process, it’s essential…
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