Tag: marketing measurement
Advanced Marketing ROI Measurement Beyond ROAS
Advanced marketing ROI measurement techniques beyond basic ROAS. Learn incrementality testing, MMM, attribution models & causal impact analysis.
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B2B Marketing Attribution for UK SMEs: A Practical Guide
Practical guide to B2B marketing attribution for UK SMEs. Learn which models work, avoid common mistakes, prove your marketing ROI with actionable strategies.
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Marketing’s Value Crisis: Why Marketers Feel Undervalued
In 2023, the Chartered Institute of Marketing (CIM) released a rather sobering statistic: 54% of marketers believed their function was poorly understood within their organisations, while 40% struggled to explain marketing’s role to colleagues[1]. Even more concerning, 10% felt their colleagues had absolutely no understanding of marketing’s value to the business at all[1]. As someone…
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The Most Nonsensical Thing About B2B Marketing Today
As a seasoned marketer who’s been in the trenches for years, I’ve seen my fair share of trends come and go. But there’s one aspect of B2B marketing that continues to baffle me, and I’m sure many of you can relate. Today, I want to talk about what I consider to be the most nonsensical…
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