Tag: marketing terminology
Global Marketing Spend: Country Comparisons and GDP Percentage
I’ve compiled a list of countries with their word for marketing, their marketing spend, and that spend as a percentage of GDP. Due to limitations in available data, I have focussed on some of the major economies and provided estimates where precise figures aren’t available. Please note that marketing spend data can vary depending on…
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Glossary of Marketing Terms
A A/B Testing Experimenting with two versions of a web page, email, or other content to determine which performs better. Above-the-Fold The part of a web page that is visible without scrolling down. This term originated from ‘above the fold’ of a newspaper; anything above the fold was visible from news vendors and newsagents newspaper…
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