Tag: marketing terms
Glossary of Marketing Terms
A A/B Testing Experimenting with two versions of a web page, email, or other content to determine which performs better. Above-the-Fold The part of a web page that is visible without scrolling down. This term originated from ‘above the fold’ of a newspaper; anything above the fold was visible from news vendors and newsagents newspaper…
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A to Z of key marketing terms and concepts
A – Advertising Paying to promote a product or service through different media channels like TV, radio, print, online etc. B – Branding Creating a recognizable identity and image for a product, service or organisation. This includes logo, design, packaging etc. C – Content Marketing Creating and sharing valuable, relevant content to attract and engage…
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