Tag: political marketing
When Brands and Parties Vanish: The Recovery Dilemma in Modern Marketing
I’ve spent decades watching brands rise, stumble, and occasionally claw their way back to relevance. But what fascinates me most is the difference between how commercial brands and political parties handle their darkest moments. Take the Conservative Party’s spectacular collapse in 2024 – they didn’t just lose an election, they virtually disappeared from public consciousness…
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Trump vs Harris: A Marketing Masterclass in Political Persuasion
I’ve always been fascinated by the parallels between political campaigns and commercial marketing strategies. The 2024 US presidential election, featuring Donald Trump and Kamala Harris, has been a particularly intriguing case study in political marketing. In this post, I’ll analyse their marketing approaches, drawing insights that both politicians and businesses can learn from. Consistency of…
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