Tag: profitable growth
Short-term marketing: how to protect your brand
Short-term marketing can lift revenue yet damage brands. Learn how to push back on “sell at any cost” requests and protect long-term, profitable growth.
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BA Readies Staff Morale Boosting Campaigns
British Airways has had its share of troubles over the last few years with reducing volumes of business travel, rising fuel prices and staff strikes. Getting profitable growth back in the business will be a challenge as the original brand cachet has been diluted. BA will implement its employee engagement programme with a campaign “to…
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