Tag: Virgin
London Marathon Marketing Winners
I wonder what the level of spontaneous recall there would be to the question, “Can you name three London Marathon sponsors.” I think I may have got two. With a little prompting, I would have got three. There is an impressive history of stable sponsorship for the London Marathon. The current sponsors, Virgin Money, have been…
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Ten brands that gain the most admiration from marketers
Marketers might have different priorities from members of the public when it comes to admiring businesses and brands, but according to a new list of the companies most respected for their marketing, those brands that please their customers are also the ones that most impress marketers. The brands most admired by marketers in the UK…
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BA – The World’s Favourite Joke
We’re all bored with the Terminal 5 stories now. Perhaps we raised an eyebrow when we learned that the case and luggage losses were so bad that some insurers are withdrawing cover for travellers using T5. I thought they cannot be that bad, I’ve had great service from BA over the years. Thinking I would…
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