Kevin Harrington

Tag: workshops

  • Does social media cut it for B2B sales & marketing?

    The current hot stories about B2B marketing and sales emanating from the US are about Facebook and its use in the mix. This may well be valid but I guess these messages are also being propagated by people with a vested tech/social media interest. Andy Maslen on his blog reports that his successes are primarily…

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    Kevin Harrington

  • Terminology land grab

    So, can I lay claim to being the creator of the term B2A? I’ve started using this term to describe the marketing of business to (marketing) agencies. There are also the standard extensions to this: B2A2C, B2A2B etc. Also back in 1998 I retaliated on the financial community by developing ‘marketing for non-marketing managers‘ workshops. These…

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    Kevin Harrington