Live music sales in the recession

Has the recession affected the sale of live music? Are ticket sales down? There are mixed messages in this good BBC article and with comments from Phil Collins, Paloma Faith, Mick Jones, Mark King, Rick Parfitt and Midge Ure there are some interesting quotes.

The article lacks any real conclusion and there is no real data. The thing of note to me is how similar the marketing of live music is to the marketing of other consumer products.

Read the full article: http://www.bbc.co.uk/news/entertainment-arts-11981982

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Kevin Harrington
I’m a UK-based B2B marketing consultant, specialising in strategic advice for SME business owners. I bring extensive hands-on expertise to every client engagement. Senior leadership roles across technology, media, payments, and publishing have shaped my practical approach. Highlights include serving as Chief Marketing Officer at The Panoply plc (now TPXimpact), Chief Commercial Officer at Tungsten Network, and Global Marketing Director at BBC Worldwide. Over the years, I’ve guided numerous SMEs through transformation and value creation. Helping businesses evolve and thrive is a genuine passion. Practical marketing insights and succession planning strategies are at the heart of what I do, as I believe growing a business’s asset value should be a rewarding and positive journey for every entrepreneur.

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