Kevin Harrington

Live music sales in the recession

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Kevin Harrington

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Has the recession affected the sale of live music? Are ticket sales down? There are mixed messages in this good BBC article and with comments from Phil Collins, Paloma Faith, Mick Jones, Mark King, Rick Parfitt and Midge Ure there are some interesting quotes.

The article lacks any real conclusion and there is no real data. The thing of note to me is how similar the marketing of live music is to the marketing of other consumer products.

Read the full article: http://www.bbc.co.uk/news/entertainment-arts-11981982

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Kevin Harrington Partner
Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.
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