It’s funny how you get introduced to people sometimes. Richard Martin and I met in the street, we were introduced by a mutual friend. It turns out that Richard is a bit of a wizard when it comes to web design and search engine optimisation.

Richard Martin, Digital Marketing

We are now working on a project together and it is a pleasure dealing with him. If you need web design in Reading, give a call.

There is no point in asking for feedback if you don’t do it consistently.

I use 1&1 for hosting and domains. Every time I ask for help/support I receive an email asking for feedback.

But, last week I had a problem and it took multiple contacts with them (chat, phone, email) to get it fixed 24 hours later (it was a problem at their end). I was less than happy. Subsequently, no feedback request has been received.

Surely, this invalidates all their feedback analysis if they don’t ask the opinion of dissatisfied customers as well?

Harry Hart - The Kingsman

The Rules of a ‘Kingsman’ Gentleman. My homework: increase my score from 65%


Rule 1
A gentleman never tells about his conquests, private matters or dealing. His business is nobody else’s.

Rule 2
A gentleman does not clash in public with his enemies or exes, or worse, with out-of-fashion contrasts, style or colours.

Rule 3
A gentleman is always happy to serve, whether it is opening a door or picking up the bill. Ask him for help and he cannot refuse.

Rule 4
A gentleman never reacts to rudeness. He pretends he does not recognise it and moves on like it never happened because it should never happen.

Rule 5
A gentleman is always ready with witty comments and remarks, interesting facts and conversation starters that bring the best out of everyone.

Rule 6
A gentleman asks non-invasive questions to keep a conversation going and attention focused on others. He makes them feel like the most interesting person he’s ever met, whether that is true or not.

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“When should we tell people about our event?” Oddly, that’s a question I’ve heard three times in the last week.

There’s no absolute right answer. Events, audiences and organisations will all vary. That said, telling a membership group about an event 14 days beforehand is probably too late. People are busy, they have family, social and business events all vying for diary space; often it’s the first in the diary that wins.

That means that 6 weeks, as a rule of thumb, should be the latest you send out the first notice of your event.

Here is a general timetable that you might want to work to.

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The CEO of Mercedes has just retired. BMW hired an actor who looked like him and made this advert.

This is a really good piece of opportunistic marketing by BMW.

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The Dakota Indians of North America passed on this piece of wisdom from generation by word of mouth: “If you are riding a dead horse the best thing to do is dismount”.

However, in the corporate world today, because of the heavy investment factor other things need to be tried:

  • Buy a stronger whip.
  • Change riders.
  • Threaten the horse with termination.
  • Appoint a committee to study the horse.
  • Arrange to visit other sites to see how they ride dead horses.
  • Lower the standards so dead horses can be included.
  • Appoint an intervention team to reanimate the horse.
  • Create a training session to increase the riders load share.
  • Reclassify the horse as `living impaired’.
  • Change the form so it reads “This horse is not dead”.
  • Hire outside contractors to ride the dead horse.
  • Harness several dead horses together for increased speed and efficiency.
  • Donate the dead horse to a recognised charity therefore deducting its full original cost.
  • Provide additional funding to increase horse’s performance.
  • Carry out a time management study to see if lighter riders would improve productivity.
  • Purchase an after market product that makes dead horses run faster.
  • Declare the dead horse has lower overheads and is therefore more cost effective.
  • Form a quality focus group to find profitable uses for dead horses.
  • Rewrite the performance requirements for horses.
  • And, finally if all else fails, promote the dead horse into a supervisory (management) position.
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I’ve long been a doubter over Net Promoter Score (NPS); it has always seemed a bit blunt and fails to pick out the issues for me.

Confirmation bias is a thing I am wary of, but this article sets out some reasons why Net Promoter Score can fail: https://blog.usejournal.com/net-promoter-score-considered-harmful-and-what-ux-professionals-can-do-about-it-fe7a132f4430

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