Strategic B2B Marketing and Opinion
Advertising Frequency: Krugman’s Three Exposure Theory
Herbert Krugman’s advertising frequency theory says three ad exposures is enough. But is that still true? Here is what the research says for your business.
Categories: advertising
How to Measure and Prove Thought Leadership ROI in B2B
How to measure thought leadership ROI in B2B. IBM research shows 156% returns versus 9% for paid marketing. Practical frameworks for UK businesses.
Understanding Business Valuation and Why It Matters
Understanding the difference between value and valuation helps owners make smarter decisions, attract better buyers and improve their company’s saleability.
Categories: business exit
Future of Professional Services: v1.0 to v4.0
How the future of professional services business model is evolving from trad. partnerships to AI-native firms. A version-by-version guide to the changes ahead.
Categories: professional services
Business Communication and the Signal-to-Noise Problem
Too much marketing noise and not enough meaning. This post explores how better business communication cuts through chaos to build clarity and trust.
Why Owner‑Managed Businesses Struggle with Digital Marketing
Most owner-managed businesses still make marketing decisions based on gut feel, habit and hearsay – not evidence. I’ve just published a new paper looking at how OMBs and SMEs really decide…