Strategic B2B Marketing and Opinion
The trust equation: building trust with people and brands
Use the trust equation to build trust with people and brands by balancing competence, reliability, intimacy and visible self-interest in everyday work.
Categories: marketing
Business Exit Planning: My Podcast with Maria Lloyd
Kevin Harrington of Exit Factor UK joins Maria Lloyd’s My Local Marketer podcast to discuss why only 1 in 5 businesses successfully sell and how to change that.
Categories: business exit
Brand Storytelling in Marketing that Actually Works
Practical ways to use brand storytelling in marketing, why more brands avoid it, and how to turn real customer moments into stories that people remember.
Why Cutting Marketing Spend Hurts UK Business Growth
Cutting marketing spend feels safe in tough times, but it stalls growth. Here is how UK businesses can protect vision, strategy and long-term results.
Categories: marketing
Advertising Frequency: Krugman’s Three Exposure Theory
Herbert Krugman’s advertising frequency theory says three ad exposures is enough. But is that still true? Here is what the research says for your business.
Categories: advertising
How to Measure and Prove Thought Leadership ROI in B2B
How to measure thought leadership ROI in B2B. IBM research shows 156% returns versus 9% for paid marketing. Practical frameworks for UK businesses.