Category: white papers
Why Owner‑Managed Businesses Struggle with Digital Marketing
Most owner-managed businesses still make marketing decisions based on gut feel, habit and hearsay – not evidence. I’ve just published a new paper looking at how OMBs and SMEs really decide between online and offline marketing – and what that means for sectors like construction, retail and professional services. Drawing on UK government research and…
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Owner Dependence – white paper
If your business depends on you, it’s fragile. It’s a risk. You’re working too hard, limiting your options, and you’re leaving money on the table when you exit.
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Harrington’s Theory on Mental Age
Harrington’s Theory: Exploring the Concept of Mental Age and Its Implications Introduction The concept of age is a fundamental aspect of human existence, encompassing not only the physical manifestations of time’s passage but also the intricate interplay between our chronological age and our perceived mental or psychological age. In this exploration, I delve into my…
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Embracing diversity
Why diversity matters when coming out of a recession … Embracing Diversity – a white paper from Sodexo Equality and diversity – a strategic decision in maximising the value of your recovery from recession. Equality legislation has existed for over 25 years – supporting the rights of individuals from all backgrounds to fair and just employment opportunities. Over the last 10 years we…
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Motivating employees on a budget
Keeping employees motivated and engaged is more important than ever during tough economic times. This white paper takes you through the dos and don’ts of incentivising on a budget – how to maintain morale and maximise the return on your investment. During difficult economic conditions, the competition for custom intensifies; customers become far more discretionary…
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Employee engagement tool
In this post: What is employee engagement? News of our new research tool: SayEngage What is employee engagement? Employee engagement refers to a positive relationship between an employee and their organisation, which has benefits for both employee and organisation. Engaged employees are more likely to be loyal and contribute more to an organisation resulting in…
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