Why Owner‑Managed Businesses Struggle with Digital Marketing

Most owner-managed businesses still make marketing decisions based on gut feel, habit and hearsay – not evidence.

I’ve just published a new paper looking at how OMBs and SMEs really decide between online and offline marketing – and what that means for sectors like construction, retail and professional services.

Drawing on UK government research and SME studies, it explores:

• What actually influences SME media/marketing choices
• Which sectors gain the biggest upside from digital (and which are still lagging badly)
• How local vs regional vs national territory changes the online/offline mix
• The relationship between online marketing spend, headcount and location

If you work with, or run, an owner-managed business and you’re rethinking your marketing mix, you may find it useful.

>>> download the paper

Kevin Harrington Partner

Kevin Harrington is a Partner at Exit Factor UK, helping SME owners increase business value & build a rewarding, well-planned exit. Former CMO at BBC Worldwide.

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