Tag: owner managed business
Why Owner‑Managed Businesses Struggle with Digital Marketing
Most owner-managed businesses still make marketing decisions based on gut feel, habit and hearsay – not evidence. I’ve just published a new paper looking at how OMBs and SMEs really decide between online and offline marketing – and what that means for sectors like construction, retail and professional services. Drawing on UK government research and…
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Owner Managed Businesses – Decision Making
Business owners who have founded their own companies often have a more intuitive, entrepreneurial approach to decision-making compared to C-suite executives. The strengths of the business owner approach include faster decisions informed by hands-on experience, greater risk tolerance, and accountability. However, weaknesses can include more bias, ego, and lack of diverse perspectives. C-suite executives tend…
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I Told You It Was Viable
One of the funniest things I’ve witnessed in an owner-managed business (OMB) was the Managing Director being presented with an idea that had been worked up into a plan. All the hard work that went into it proved the plan should not go ahead. This was evident from the Excel spreadsheet that showed the proposed…
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