Category: B2C marketing
Why Owner‑Managed Businesses Struggle with Digital Marketing
Most owner-managed businesses still make marketing decisions based on gut feel, habit and hearsay – not evidence. I’ve just published a new paper looking at how OMBs and SMEs really decide between online and offline marketing – and what that means for sectors like construction, retail and professional services. Drawing on UK government research and…
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Is Amazon B2B or B2C? Understanding the Hybrid Model
Amazon operates as both B2B and B2C. Discover how the retail giant serves individual consumers and business customers through its hybrid model.
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Product Roadmaps: Planning for Business Success
Explore how product roadmaps evolved from rigid plans to flexible strategic tools, plus best practices for maximising value across your portfolio.
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