Category: B2C marketing
Would Anyone Know If Your Logo Fell Off? The Brand Copy Test
Would your website sound like every competitor without its logo? Try this simple brand copy test to replace bland claims with clear words and convincing evidence.
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Less noise. More trust. Better business.
That’s the thread running through my blog in 2026: how businesses can stand out, communicate with conviction and turn their expertise into something customers genuinely value. From sharper positioning to the future of AI-powered professional services, I’ve been exploring what makes a business worth noticing, trusting and choosing. Here’s a flavour of the themes –…
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Why Owner‑Managed Businesses Struggle with Digital Marketing
Most owner-managed businesses still make marketing decisions based on gut feel, habit and hearsay – not evidence. I’ve just published a new paper looking at how OMBs and SMEs really decide between online and offline marketing – and what that means for sectors like construction, retail and professional services. Drawing on UK government research and…
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Is Amazon B2B or B2C? Understanding the Hybrid Model
Amazon operates as both B2B and B2C. Discover how the retail giant serves individual consumers and business customers through its hybrid model.
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Product Roadmaps: Planning for Business Success
Explore how product roadmaps evolved from rigid plans to flexible strategic tools, plus best practices for maximising value across your portfolio.
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