Tag: SME
Why Owner‑Managed Businesses Struggle with Digital Marketing
Most owner-managed businesses still make marketing decisions based on gut feel, habit and hearsay – not evidence. I’ve just published a new paper looking at how OMBs and SMEs really decide between online and offline marketing – and what that means for sectors like construction, retail and professional services. Drawing on UK government research and…
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How UK SMEs Should Do Market Research in 2025
For SME marketers who want everyday, effective results from market research – without jargon, guesswork or wasted expense.
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Essential Systems and Platforms for SMEs: A Comprehensive Guide
I’ve seen firsthand the transformative power of implementing the right systems and platforms. In this post, I’ll share my insights on the essential tools SMEs with 10 to 249 staff need to manage their business effectively, control financials, and boost productivity. We’ll explore recommended Customer Relationship Management (CRM) systems, collaboration tools, and file-sharing platforms that…
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Solving Pains and Gaining Trust: The Nuances of the SME Sales Process
Selling to small and medium-sized enterprises (SMEs) requires a different approach than selling to large enterprises. SMEs have unique needs, priorities, and buying processes that salespeople need to understand in order to be successful. The key point you make is that SME buyers are focused on solving their own problems, not on purchasing your product…
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Warrington revealed as one of the best places to make a living
The Warrington Guardian reports that: Warrington is nationally recognised as an economic powerhouse as all of the independently produced stats verify. Warrington is ranked third in the UK for highest business growth, only bettered by London and Aberdeen. Our SME’s fare even better, they are ranked number one in the UK for high growth. Add…
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Are SMEs Worth It?
I’ve been involved in a lot of conversations over the last couple of years about selling to SMEs in the UK. For many companies, this looks like it should be a rich stream of business if only it was accessible. Just the number of SMEs make this an area worthy of consideration; there are well…
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