Tag: digital marketing
Why Owner‑Managed Businesses Struggle with Digital Marketing
Most owner-managed businesses still make marketing decisions based on gut feel, habit and hearsay – not evidence. I’ve just published a new paper looking at how OMBs and SMEs really decide between online and offline marketing – and what that means for sectors like construction, retail and professional services. Drawing on UK government research and…
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B2B Video Marketing Strategy: Essential Guide for SMEs
95% of B2B buyers rely on video for purchase decisions. Learn how SMEs can build an effective B2B video marketing strategy without breaking the bank.
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B2B Influencer Marketing: A Guide for UK SMEs
Is B2B influencer marketing right for your UK SME? This post explores the pros, cons, and key strategies for success in the UK market. Learn how to get started.
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The State of Webinar Usage in B2B Marketing Today
Webinar usage hasn’t peaked – it’s matured. Discover how B2B webinars evolved from rough pandemic fixes to professional marketing tools and what’s next.
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Innovative B2B QR Code Uses in B2B Marketing Today
Discover innovative B2B QR code marketing examples and case studies. From trade shows to product authentication, see how CMOs leverage QR codes today.
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B2B Short-Form Video & Dark Social: Marketing’s Hidden Asset
Short-form video and dark social are changing B2B marketing in the UK. Learn how to make these trends work for your business in 2025.
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