Kevin Harrington

Tag: digital marketing

  • B2B Storytelling: Content that Connects and Converts

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    Learn how UK SMEs can transform B2B marketing using content and storytelling strategies for success in 2025. Simple, practical tips from Kevin Harrington.

    Written by

    Kevin Harrington
    B2B storytelling

  • What Do Marketers Carry in Their Briefcase Today?

    Explore what marketers carried in their briefcases in 2025, 2000, and 1975. Discover how marketing tools evolved from slide projectors to AI-powered apps.

    Written by

    Kevin Harrington
    What Do Marketers Carry in Their Briefcase Today?

  • Just Because You Can Doesn’t Mean You Should in Marketing

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    Exploring marketing ethics through examples of when brands had the capability to take action but perhaps shouldn’t have, from data collection to AI campaigns.

    Written by

    Kevin Harrington
    marketing ethics

  • Marketing’s Most Demanding Roles: The Top Five Challenges

    Discover the five most challenging marketing roles today and how job demands have evolved from creative-focused positions in the 80s to data-driven specialists.

    Written by

    Kevin Harrington
    Marketing's Most Demanding Roles: The Top Five Challenges

  • Voice Search Optimisation: B2B’s Hidden Opportunity

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    Discover how B2B companies can leverage voice search optimisation to capture 27% of voice-driven Google queries and gain competitive advantage.

    Written by

    Kevin Harrington
    Voice Search Optimisation: B2B's Hidden Opportunity